Tripod Handcrafted Small Business Edition

Brush Up On Your Pitching This Spring

The traditional email pitch letter's call to action has four elements. Tell readers:

1. What you want them to do
2. When you would like them to do it
3. How they will benefit by acting right away
4. How easy it is for them to respond

What you want them to do: Do you want recipients to call you? Visit your showroom? Request an estimate? Whatever it is, tell them.

When you want them to do it: Tell readers to act now. Give them a deadline, when you can. Otherwise, they'll forget to follow through.

How they'll benefit by acting right away: There's a reason your visitors should act now, It could be that they can solve a problem right away. It might be a limited time offer.

How easy it is to respond: However you want them to respond, make it easy. Prominently display your website's URL, include links to landing pages, provide a toll free number.

P.S. Give them a guarantee. Money-back offers and refunds aren't effective because they suggest your readers might not like your products or services. Instead, tell your readers there's no risk involved.

Use the Map Add-on to Find Customers

Use Webon's Map Add-on to show your website visitors your location and the market areas you serve. Include full contact information along with your business hours on the same page.

Contact Your Customers with Forms

Make it easy for your customers to get in touch with you. Use Webon's Contact Add-on to create a contact form. All you do is drag and drop.

A contact form looks more professional than a simple email link on your website. You'll also minimize the possibility that spammers will exploit your email link to contact you, whether the link is visible or stashed in the page's HTML.

It's the tool you need to collect information about your prospective customers and to evaluate them as viable leads.It also helps you track where your business is coming from whether it's a search engine or an email marketing message.

A contact form helps you measure the effectiveness of your website and your sales copy. After someone completes your form, send them to a thank you page and ask for their business.

Let your visitors do the work for you. When they fill out a contact form, their information can go right into your database either automatically or with a quick cut and paste.


Promote Your Website

Don't be shy: Ask your customers for reference or testimonials that come directly from their experiences with you, your products and services and your business. Make sure you feature these references or testimonials on your homepage for miximum impact and benefit.

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Webon Spotlight Sites

Each issue, we feature websites that showcase what our members are able to achieve using the Webon site builder. Submit YOUR site to be featured here and be seen by more than a half a million people.

Designs by Deidree		Wray's Treasure Shop
Michael Preddy Piano		Grand Falls Stream Team




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Best Wishes,
The Tripod Team